Life has no plot, says author Erica Jong. It’s an ironic thing for a writer to admit, but it proves to be true for most of us who make a living from words. And yet, even when the plot has been absent, or meandering, or full of holes, there have been enough milestones along the creative highway to make the trip worthwhile.

I couldn’t have asked for a better learning curve in my rookie years. This was the time the Indian media and entertainment scene pretty much exploded and burnt out a tradition of stodgy newsprint and the coma-inducing government broadcaster, Doordarshan. As a 20-something through the 1990s, I wrote and produced news features for BBC World, Star Plus and MTV Asia News. Somewhere in the mix was an anchoring stint for Asia Business News, and when that got boring, I plunged into the mad world of TV soap opera. I got to conceive and write one of Zee TV’s first family melodramas. And then I made a documentary on the grand dame of Punjabi literature, Amrita Pritam. Meeting her and telling her story through her own poetry is something I feel especially proud of.

In the early 2000s came a move to Mumbai and a stint with Sony Entertainment Television (SET) as a programming and commissioning executive. I lasted long enough to grasp the slippery ropes of network chaos, and, well, chose to return to the world of hands-on creativity and freedom! So it was back to writing. A clutch of shows I’m proud of having creatively contributed to include crime series and RAPA award nominee Agnichakra (Zee TV), the quirky Jassi Jaisi Koi Nahin (the SET remake of the Emmy award-winning US series, Ugly Betty) and one of India’s first home-grown shows for children, Vicky And Vetaal (Disney India). I also made a foray into feature film (and Bollywood) as script consultant on Dil Kabaddi (2008), a dramedy directed by Anil Senior and starring Irrfan Khan and Konkana Sen Sharma. And next year will see the release of Love Affair, an erotic thriller directed by Soni Razdan and produced by Pooja Bhatt, with a storyline that we’ve based on a real event.

In 2010, I partly shifted base to my Delhi home. Less traffic, more time for yoga, a little more mental space to read (and hey, writers can be based anywhere)! While I continue to write for the Mumbai dream factory of films and television, I’ve diversified into content writing and editing in print and on the web. I’ve had articles published in entertainment magazine Le City Deluxe, edited content for Roli Books and the American India Foundation, and designed website text for the Ashima-Leena fashion label and companies such as Triumph Concepts, Aktiv Ortho and Vayam Technology.

What I’m most excited about is my forthcoming book, Any Time, Some Time, a collection of short fiction stories set in contemporary India. I’m hopeful it will find a publisher once it stops being an eternal work-in-progress.

Finally, it’s been a long journey towards the launch of my website. Here’s welcoming potential collaborators – for more information, please click on Services, Work Experience, Portfolio Samples. For those interested, there’s some media coverage on past and upcoming projects at In The News. And fellow writers, curious readers and open minds…do visit my personal Blog : breathe.

Brief Bio

Selina Sheth, born 1972 in India, has a postgraduate degree in Media and Communications. She has worked as a broadcast journalist, a network commissioning executive, a screenwriter for film and television and as a freelance writer and content editor in print and on the web.

Selina is currently developing Any Time, Some Time, her first collection of short fiction for publication. Based between New Delhi and Mumbai, she is a reader, a traveler and a dedicated yoga practitioner.


(2009 – 2014)
•Certification in Fiction, Non-Fiction and Screen Writing, Gotham Writers Workshop, New York (online program).

•Certification in Creative Writing, The British Council, New Delhi.

•Intensive Orientation in Editing and Publishing, Institute of Book Publishing, New Delhi.

(1992 – 1993)
Postgraduate in Mass Communication (Radio/Film/TV and Journalism),
Indian Institute of Mass Communication, New Delhi.

(1989 – 1992)
B.A. (Honours) in Mathematics, Hindu College, Delhi University, Delhi.

Language Skills

Proficient in German and spoken Hindi; working knowledge of French.

Computer Skills

Windows and Macintosh operating systems, MS Excel, MS Word, Quark Express, Internet software.